Sanna Mäyrä, born in Muonio, Lapland, Finland has been interested in two things all her life: arts and technology.

 

Sanna studied automation technology, robotics and

marketing and worked in both the R&D and marketing troops of Nokia Networks. She has been in senior positions in production houses like Insano Productions and DeCo Media.

 

Mäyrä has directed and produced TV commercials,

videos, webcasting and mobile apps starting from 1999 when she led the Generation Nokia Show Room. Her technical understanding of digital channels and tools is profound, and leads into optimizations and cost savings.

 

Mäyrä is also creative: she has been part of communications teams of corporate strategy and marketing for major Finnish corporates. Mäyrä started to learn computer programming

in the visual game world on C64, became a professional programmer in Nokia Networks and now her passion for digital magic comes into life in various gamification solutions of AvaDive Oy.